What's New
Unlocking Creativity: Sixth Form Media Students explore the Advertising Industry
On Wednesday 12th November, advertising and media agencies across the UK opened their doors for Advertising Unlocked, a nationwide initiative giving young people an inside look at the industry. Our Sixth Form Media students visited Fold7, one of London’s leading creative and digital agencies, specialising in advertising, creative ideation, branding, digital, film production and innovation and known for its work with brands such as Carlsberg, Capital One, Audible, Adidas and Rightmove.
Students immersed themselves in the agency’s creative environment, meeting professionals from design, strategy, accounts, social, production and operations. They worked in teams on a live brief, analysing a brand challenge, researching an audience and developing campaign concepts before pitching their ideas to Fold7 staff. This hands-on task gave them a real sense of the creativity, teamwork and fast-paced thinking needed in advertising.
The visit offered invaluable industry insight, showcased the wide range of career paths available, and highlighted how skills from across the curriculum feed into successful campaigns. It was an inspiring and eye-opening experience that broadened students’ understanding of the advertising world and sparked new ideas for their future careers.
“ The day was really interactive; we explored the different roles and pitched our ideas for an advertising campaign” Macie
“It was really interesting to explore the different career paths in the Advertising industry and how there is something for everyone” Niamh
“I enjoyed pitching ideas for the shower gel advert. It was a very creative task and make us think outside the box – a fun and inspiring day” Mollie
“I loved the experience and it really helped me with what I want to do in the future” Emmy
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Inspiring Innovation: Year 9&10 Students at BIMA Digital Day, London
On Wednesday 13th December, a group of our Year 9 and 10 students travelled to London to take part in BIMA Digital Day, a national event designed to introduce young people to the world of digital careers. The day was hosted by Addin365, a company well known for designing modern digital experiences using Microsoft 365. Their team gave students an inspiring look into careers in technology, design and innovation.
Students took on two real industry challenges set by HelloFresh and Aston Martin. The HelloFresh brief asked them to find digital ways to encourage young people and families to cook healthy meals, while the Aston Martin challenge focused on imagining the future of sustainable, luxury travel. Our students worked creatively in teams, developing thoughtful ideas and confidently presenting them to Addin365 staff.
Taking part in BIMA Digital Day is incredibly valuable, as it helps students understand how digital skills shape the modern world and highlights the exciting career paths available in technology.
“I learned about AI and teamwork. One of the highlights was to plan a launch for an Aston Martin car. It was really cool to combine creativity with technology,” Daniel
“Working on a digital brief pushed us to think innovatively and collaborate as a team. It was exciting to discover roles in the digital industry, from UX design to content strategy” Arrthur
“I learned how to use co-pilot and the importance of AI in business” Elijah
“It was fun and educational and the office environment at Addin365 in London really helped us focus on our work challenge” Julia
“It was great to see how AI technologies are used in real world settings and businesses.” Freddie
